
A leading advocate for social mobility and regional enterprise programmes, and a key voice for positive change in the North East.
ABOUT ALISON
Alison Dunn is a dedicated advocate for social justice and equity, wholeheartedly committed to creating a fair society for all. Her many roles share a common theme in breaking down barriers and promoting collaboration.
As CEO of the Society Matters Group, Alison has been instrumental in taking the organisation from the brink of insolvency to becoming a thriving business, driving financial growth year on year to increase the impact, reach and turnover of the charity. She’s assembled a diverse, talented team of over 230 employees and supports around 70 volunteers each year to champion the people and communities of the North East.
In recognition of her work and achievements, Alison was named ‘Business Leader of the Year’ at the North East Chamber of Commerce Inspiring Female Awards in 2024, ‘Charity Leader of the Year’ at the North East Charity Awards in 2023 and ‘Levelling Up Leader 2024’ at the annual Northern Power Women Awards.
MEDIA APPEARANCES
Alongside her work with — (deep breath) — Citizen’s Advice Gateshead, Gateshead Council, multiple charity roles, and hosting duties on ‘This is the North’, Alison is a regular guest and talking head on radio, television, and in print.
News outlets turn to Alison when they need expert analysis on challenges that impact our society. Her proximity to the problems faced by families and in-depth knowledge of individual cases makes her a leading voice. Alison understands the impact political and economic decisions have on working families and provides a voice for people who often go unheard.
North East charities warn energy bill rise will 'cause challenges'
10 questions for Alison Dunn of Citizen’s Advice Gateshead
Drawing Her Sword
Inside Britain's 'warm spaces' - where people go when they can't afford to heat their homes
Gateshead charity calls for Return of Energy Support Scheme
Citizens Advice Gateshead: A lifeline in the cost of living crisis
Charity’s Four-Day Week Proving a Success
“Alison Dunn is a passionate social justice advocate who has led Citizens Advice Gateshead to transform the lives of thousands in the North East. Her leadership has resulted in financial gains and significant growth in both staff and services, all while championing cross-sector collaboration to address poverty and inequality. Alison’s a thought leader and a strong voice for people; she’s actively involved in empowering communities and advocating for the views of disadvantaged people within the region.”
— Kim McGuinness, Mayor of the North East
PODCAST GUEST APPEARANCES
Alison is a frequent podcast guest, offering valuable insights into the everyday challenges people face.
Lives Well Lived
Real World HR
We Are The Power
Credit Shift
Credit Where Credit’s Due